Bayerische Motoren Werke AG is rolling out the plug-in i8, its first sports car in more than three decades, in a bid to keep its cutting-edge image as Tesla Motors Inc. shakes up the luxury auto market.
Bayerische Motoren Werke AG, the world’s biggest maker of luxury vehicles, is sticking to plans to sell the i8 hybrid supercar for more than 100,000 euros ($125,400) when the model reaches customers in about two years.
Bayerische Motoren Werke AG said new models are spurring sales growth in emerging markets to as high as 70 percent, just as demand in Greece and southern Europe drops and economic data suggests a cautious outlook in the U.S.
July 25 (Bloomberg) -- Ian Robertson, head of global sales at Bayerische Motoren Werke AG, talks about online retailing and sales strategy for the new "i" electric car. He spoke June 13 with Bloomberg's Dorothee Tschampa in London. (Source: Bloomberg)