Yahoo! Inc. Chief Executive Officer Marissa Mayer landed on the French Riviera last week with a posse of space adventurers. Her goal: Convince advertisers that the Internet -- with programming such as a new Yahoo sitcom about an alternate universe -- can be as effective as television for pitching brands.
AOL Inc . agreed to buy the Huffington Post for $315 million as the Internet company spun off from Time Warner Inc. increases its investments in online content to help revive growth in advertising revenue.
Dean Baquet is a veteran of the turf battles between editorial and business departments. As the new executive editor of the New York Times Co., he’ll have to navigate that terrain at a moment when the lines between newsgathering and moneymaking are blurring as never before.
The Huffington Post, the news site that began in 2005, will post its first annual profit this year and aims to keep sales rising as it turns readers into pundits, founder Arianna Huffington said in an interview.
AOL Inc., after buying the Huffington Post website this year to revive sales growth, is accelerating its expansion of local coverage to lure readers interested in campaign news ahead of the 2012 presidential election.