Adidas AG used to tell athletes that “impossible is nothing.” The company is taking that advice to heart with a vow to come from the back of the field -- sixth place -- and overtake rival Nike Inc. as the U.S. leader in running shoes.
Adidas AG , the world’s second- largest sporting-goods maker, will increase sales and profit in 2011 as China rebounds and Russia becomes the company’s top European market, Chief Executive Officer Herbert Hainer said.
Adidas AG, the world’s second- largest sporting-goods maker, expects record soccer sales next year as the European championship finals take place in Ukraine and Poland, Chief Executive Officer Herbert Hainer said.
Adidas AG, the world’s second- largest sporting-goods maker, forecast higher sales and profit this year and raised its dividend by 35 percent as it targets fast-growing emerging markets and introduces new products.
German stocks rose to their highest in more than five years as European Central Bank President Mario Draghi maintained his view that the euro-area economy will gradually recover later this year, even as policy makers reduced their economic and inflation forecasts.
Adidas AG Chief Executive Officer Herbert Hainer said “there is a good chance” for the company to expand its market leadership as a soccer sports brand with the World Cup tournament and that he is “more than satisfied” with sales numbers so far, the Financial Times reported, citing an interview with Hainer.
Adidas AG Chief Executive Officer Herbert Hainer said the German sporting-goods maker will grow significantly this year after a strong 2010, DAF Deutsches Anleger Fernsehen reported, citing an interview.