Fiji Water, known for shipping plastic bottles of water halfway around the globe, partners with Conservation International. Capri Sun, whose laminated aluminum pouches need special handling to recycle, has a “pouch brigade” that underwrites the collection of its used drinks. (Tagline: Be green, earn green.) There may be no product so environmentally dubious that a well-publicized sustainability program can’t make it more palatable.
Billionaire Stewart Resnick ’s Fiji Water LLC will acquire Justin Vineyards & Winery in Paso Robles, California, for an undisclosed price, adding upscale wine to his investments in bottled water and pomegranate juice.
On an unexpectedly rainy October day in Los Angeles, Stewart Resnick looks out the window of a third-floor conference room and shrugs. It's midway through California's biggest-ever pistachio harvest and the rain is yet another reminder, should anyone need it, of how important water is to his business. He helps himself to a half a vegetable wrap and a bottle of Fiji Water—one of the four big consumer brands Resnick owns—and takes his place at the head of the table, where senior executives of his private company, Roll International, have gathered to discuss how to sell 300 million pounds of pistachios.