Ferran Adria and El Bulli, the restaurant in northern Spain that was named best in the world for a record five times, are to be the subject of an exhibition at Somerset House in London later this year.
El Bulli has broken out from the world of gastronomy to achieve the status of an exclusive brand. If the restaurant in northern Spain were a watch, it would be a Rolex, a luxury to which many aspire though few can enjoy.
For a few nerve-wracking days in December, it looked as if lovers of the $500-a-pound Serbian donkey’s milk cheese called “pule” were out of luck. Tennis pro Novak Djokovic had bought up the world’s supply, the news media reported -- erroneously, as it turns out.