Even as car sales across Europe have plummeted in recent years, automakers could count on Germans to buy with little discounting. Now, at least one dealer is resorting to Groupon Inc. coupons to boost sales.
As General Motors Co. Vice Chairman Steve Girsky took a new assignment last year to stem more than a decade of losses in Europe, a colleague gave him a Latin phrase that translates as “I shall either find a way or make one.”
Bayerische Motoren Werke AG , the world’s biggest maker of luxury cars, made less money in the third quarter on its cars than Volkswagen AG’s Audi and Daimler AG’s Mercedes-Benz even as the revamped 5-Series boosted profit.
Konrad Goretzka drops his son Leon off for training at German soccer club VfL Bochum most mornings before driving two miles to the Opel car factory where he has worked as an electrician for more than three decades.