Detroit’s boom-and-bust history was built on a dependence on big, fuel-thirsty vehicles. Now, with freshly stocked showrooms of new cars and more-efficient trucks, U.S. automakers are gaining ground on their Asian competitors with the best lineup in a generation.
Ford Motor Co., reacting to U.S. pickup sales that have gained momentum for almost two years straight, said it plans to add workers at an F-150 truck factory to boost production of its most profitable model line.
Hyundai Motor Co.’s elevation of German-born Peter Schreyer to lead vehicle styling for both Hyundai and Kia Motors Corp. shows South Korea’s auto giant is making design central to its global ambitions.
Toyota Motor Corp.’s small sedan revealed today in Detroit is the most important model the company will never sell. Called Furia, it gives a hint of what Akio Toyoda wants from a company not known for its style.
Fisker Automotive Inc.’s dream of a profitable plug-in luxury-car business still entices investors, even as the California startup fixes glitches in its first model and is pulled into a political fight over a U.S. loan program.
Toyota Motor Corp.’s Prius, a niche oddity when it went on sale 15 years ago, jumped to the world’s third best-selling car line in the first quarter as U.S. demand and incentives in Japan turned the hybrid into a mainstream hit.