With another new season of Mad Men fast approaching, the changing nature of advertising, and along with it the role of ad agencies in the creation of ads, is once again in the spotlight. Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation, a focus of my research...
In the first episode of “Mad Men,” on the AMC television network, the character Don Draper, an advertising executive, uttered memorable words that captured the hearts of many viewers: “What you call love was invented by guys like me to sell nylons.”
The cost of an Old Fashioned, the favored cocktail of Don Draper, protagonist of the Mad Men TV series, may increase in the U.K. after the government proposed cutting tax relief on one of its main ingredients.
Bloomberg’s Josh Lipton reports clothing based on the 1960s “Mad Men” styles of Don Draper and Peggy Olson helped Banana Republic post its best first-quarter sales ever this year. He speaks with Bloomberg’s Betty Liu on Bloomberg Television’s “In the Loop.” (Source: Bloomberg)