Don Butler


Don Butler News

  • GM Names Infiniti CEO De Nysschen President of Cadillac

  • GM’s Cadillac to Debut Ads During Olympics to Fight BMW

    General Motors Co., which begins selling the new Cadillac ATS compact car in August, will introduce a television ad campaign during the Olympics next week, marking the start of its battle against the BMW 3 Series.

  • Cadillac Driving to Disrupt BMW-Mercedes U.S. Luxury Grip

    General Motors Co. took to a Georgia racetrack to show that its first compact Cadillac in a quarter- century drives as well as a BMW 3 Series. The trickier part will be getting it to sell as well.

  • GM Wants to Double Cadillac 2010 U.S. Sales in Two Years

    General Motors Co., the largest U.S. automaker, aims to double the 2010 sales of its Cadillac luxury brand within two years, Don Butler, the brand’s vice president for marketing, said today.

  • Cadillac Said to Study New Models to Build on 35% Sales Gains

    Cadillac, General Motors Co. ’s luxury brand, is studying seven new model concepts to lure new buyers and build on the fastest sales growth among premium carmakers, two people familiar with the plans said.

  • GM Strengthens Cadillac Leadership for Global Brand Focus

    General Motors Co., pushing to expand Cadillac’s success outside of the U.S., promoted Don Butler to a new position overseeing the luxury brand’s global strategy and hired an outsider to direct marketing.

  • Ed Whitacre Battles to Save GM from Itself

    By David Welch April 29 (Bloomberg BusinessWeek) -- The 15 General Motors dealers who flew to Detroit last September for a dinner with GM management were not an easily rattled bunch. They had endured the worst auto sales slide in 25 years, as well as the bankruptcy of the iconic carmaker on which they had built their businesses. Only three months had passed since GM accepted a $50 billion federal bailout, announcing the retirement of four of its eight brands and the shutting down of 1,900 dealers—a third of its domestic retail network. These dealers were the survivors, some of the more prosperous people in their towns, and they wanted a little reassurance. CEO Fritz Henderson gathered the group in a private conference room at the Westin Detroit Metro Airport and tried to demonstrate that he had a plan, according to an executive in the room who asked not to be named because he was not authorized to describe the dinner. Henderson announced that GM was going on the

  • GM’s Cadillac Marketing Chief Plans to Keep Ad Agency

    General Motors Co.’s new marketing chief for Cadillac said he plans to keep the brand’s advertising agency and focus on building its image in the U.S. and China.

  • GM Sees Presidential Prestige Boosting Cadillac in China

    As General Motors Co. executives celebrated the opening of a special pavilion in Beijing to woo luxury customers away from Audi, a subtle message about the brand stood on display: a scale model of Cadillac’s U.S. presidential limousine.

  • Thomvest Leads $30 Million Round in Alternative Funder Kabbage

    Thomvest Ventures Inc., continuing its backing of alternative finance companies, led a $30 million investment round this month in Kabbage Inc., which uses non- traditional credit analysis to provide cash advances to small businesses.

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