General Motors Co., pushing to expand Cadillac’s success outside of the U.S., promoted Don Butler to a new position overseeing the luxury brand’s global strategy and hired an outsider to direct marketing.
At his Houston Cadillac store last weekend, Carl Sewell had an unusual experience: He helped a mother secure a baby seat into a car she was considering. Young- shopper sightings were once a rarity for Sewell.
General Motors Co., which begins selling the new Cadillac ATS compact car in August, will introduce a television ad campaign during the Olympics next week, marking the start of its battle against the BMW 3 Series.
Cadillac, General Motors Co. ’s luxury brand, is studying seven new model concepts to lure new buyers and build on the fastest sales growth among premium carmakers, two people familiar with the plans said.
By David Welch April 29 (Bloomberg BusinessWeek) -- The 15 General Motors dealers who flew to Detroit last September for a dinner with GM management were not an easily rattled bunch. They had endured the worst auto sales slide in 25 years, as well as the bankruptcy of the iconic carmaker on which they had built their businesses. Only three months had passed since GM accepted a $50 billion federal bailout, announcing the retirement of four of its eight brands and the shutting down of 1,900 dealers—a third of its domestic retail network. These dealers were the survivors, some of the more prosperous people in their towns, and they wanted a little reassurance. CEO Fritz Henderson gathered the group in a private conference room at the Westin Detroit Metro Airport and tried to demonstrate that he had a plan, according to an executive in the room who asked not to be named because he was not authorized to describe the dinner. Henderson announced that GM was going on the
Thomvest Ventures Inc., continuing its backing of alternative finance companies, led a $30 million investment round this month in Kabbage Inc., which uses non- traditional credit analysis to provide cash advances to small businesses.
As General Motors Co. executives celebrated the opening of a special pavilion in Beijing to woo luxury customers away from Audi, a subtle message about the brand stood on display: a scale model of Cadillac’s U.S. presidential limousine.
General Motors Co., having regained global sales leadership from Toyota Motor Corp., is planning new Cadillac models to more than double sales and surpass the Japanese automaker’s Lexus brand as the No. 4 luxury line.