When Beats by Dr. Dre wanted to promote its headphones in time for the World Cup, it didn’t rely on a 30-second TV spot or online banner ad. Instead, it created a mini-movie showing the pre-game rituals of soccer stars Neymar, Cesc Fabregas and Luis Suarez.
Treasure-hunter Bob Evans has spent half his life dreaming about the SS Central America, a pre-Civil War steamship decaying in the lightless depths off South Carolina. Now he’s returning to the shipwreck after 23 years.
Discovery Communications Inc. called off plans to air a re-enactment of pop singer Michael Jackson ’s autopsy, citing the request of the late entertainer’s estate and the legal case against his doctor.
Mark Hatch is convinced that aspiring entrepreneurs and inventors will pay for the shop class of their dreams. He’s chief executive officer of TechShop , a Menlo Park, Calif., company that offers members access to workshops that make most tinkerers’ garages look like kindergarten classrooms.