Daimler AG Chief Executive Officer Dieter Zetsche in early 2013 had to face down critics to hang onto his job. A year later, his strategy is gaining traction, with Mercedes-Benz closing the gap with bigger German rivals.
Daimler AG’s board is set to extend Chief Executive Officer Dieter Zetsche’s contract by five years, handing him the chance to deliver on his goals or risk the Mercedes brand falling further behind its competitors.
Daimler AG extended Chief Executive Officer Dieter Zetsche’s term and named manufacturing manager Wolfgang Bernhard to run the truck unit in a possible step to the top job at the world’s third-biggest luxury-car maker.
Daimler AG Chief Executive Officer Dieter Zetsche said his expansion of Mercedes-Benz model offerings will enable the world’s third-largest maker of luxury cars to beat competitors’ sales growth and increase operating profit “significantly” in 2014.
Daimler AG Chief Executive Officer Dieter Zetsche vowed to beat Bayerische Motoren Werke AG in luxury-car sales by 2020 with a slate of new Mercedes-Benz models aimed at reversing the carmaker’s slide in market share.