Steve McKee, president of McKee Wallwork Cleveland, explains how companies whose brands are “stalled, stuck, and stale” can revitalize them using the Journalist’s Six: who, what, when, where, why, and how. These steps are outlined in his new book, “Power Branding: Leveraging the Success of the World’s Best Brands.” McKee spoke with Bloomberg’s Kathleen Hays on March 6 on Bloomberg Radio’s "The Hays Advantage."
Cliffs Natural Resources Inc. said activist hedge fund Casablanca Capital LP rejected its offer to appoint two independent directors and said it has postponed a shareholder meeting to pursue an accord.
Ford Motor Co., which plans to cease making the Econoline van later this year, will revive the Ohio factory where the vehicle is made by investing $168 million to move pickup production there from Mexico early in 2015.
A U.S. judge handed Chevron Corp. a key victory in the energy company’s long-fought battle against a multibillion-dollar pollution lawsuit in Ecuador, ruling the American lawyer leading the case resorted to bribery and fraud.