That's the question HTC apparently wants you to ask.Well, Gary Oldman wants you to ask it, and that's because HTC's paying him.In a new marketing twist that goes from "Hold the Cat" to crowdsourced opinion-making, HTC hasn't even bothered to tell you much about the device it just unveiled in New York and London.An antagonist might say that's because the "All New HTC One M8," as Oldman calls it, doesn't have many features that are new or pitch-worthy. But in fact it's a campaign that gets to the heart of HTC's ongoing frustration with the smartphone market, and by extension the consumers who've been flocking to rival phones.Anytime Chairwoman Cher Wang faces the public, she's not missed a chance to tell anyone who'll listen just how darned good last year's HTC One really was, and how it's been voted as much by tech blogs and reviewers.Yet, consumers weren't buying it, literally and figuratively. In the two quarters in which HTC One was rolled out last year, sales continued to decline from a year prior. Concl
HTC Corp. said an updated version of the One smartphone, its first wearable device and a renewed focus on marketing will help turn around the company this year after two straight annual declines in revenue.
HTC Corp., the Taiwanese smartphone maker that posted a first quarterly loss last week, said the next two months are its “biggest challenge” as the company tries to win sales from Apple Inc. and Samsung Electronics Co.
HTC Corp., the Taiwanese smartphone maker struggling with sliding sales, plans to demonstrate the first of three wearable devices next week in Barcelona, according to a person with direct knowledge of the plans.