Cher Wang

Cher Wang News

  • HTC Said to Hire Former Samsung U.S. Marketing Executive

    HTC Corp hired the former head of marketing at Samsung Electronics Co.’s U.S. mobile phone business as an adviser to Chairman Cher Wang, according to two people familiar with the matter.

  • HTC’s Wang Parachutes Back to Reverse Falling Phone Sales

    When HTC Corp. two years ago first tried to attract attention to its new line of smartphones, the One, it threw a bunch of people out of a plane.

  • Dear Internet, What Do You Think of the All New HTC One M8?

    That's the question HTC apparently wants you to ask.Well, Gary Oldman wants you to ask it, and that's because HTC's paying him.In a new marketing twist that goes from "Hold the Cat" to crowdsourced opinion-making, HTC hasn't even bothered to tell you much about the device it just unveiled in New York and London.An antagonist might say that's because the "All New HTC One M8," as Oldman calls it, doesn't have many features that are new or pitch-worthy. But in fact it's a campaign that gets to the heart of HTC's ongoing frustration with the smartphone market, and by extension the consumers who've been flocking to rival phones.Anytime Chairwoman Cher Wang faces the public, she's not missed a chance to tell anyone who'll listen just how darned good last year's HTC One really was, and how it's been voted as much by tech blogs and reviewers.Yet, consumers weren't buying it, literally and figuratively. In the two quarters in which HTC One was rolled out last year, sales continued to decline from a year prior. Concl

  • HTC Sees New Devices and Marketing Effort Driving Turnaround

    HTC Corp. said an updated version of the One smartphone, its first wearable device and a renewed focus on marketing will help turn around the company this year after two straight annual declines in revenue.

  • HTC’s Wang Says Fourth Quarter Will Be ‘Biggest Challenge’

    HTC Corp., the Taiwanese smartphone maker that posted a first quarterly loss last week, said the next two months are its “biggest challenge” as the company tries to win sales from Apple Inc. and Samsung Electronics Co.

  • HTC Said to Plan Smartwatch Sneak Preview for Carriers

    HTC Corp., the Taiwanese smartphone maker struggling with sliding sales, plans to demonstrate the first of three wearable devices next week in Barcelona, according to a person with direct knowledge of the plans.

  • HTC Takes the Apple Approach to China

    HTC thinks it has a solution to the company's sales slump: China's high-end market.

  • Run Run Shaw, Father of Hong Kong’s Movie Industry, Dies

    Run Run Shaw, the Hong Kong media mogul and philanthropist whose movie studio exported Chinese cinema to a global audience in the 1960s, has died. He was 106.

  • HTC Unveils Desire 816 for Growth in Cheaper Smartphones

    HTC Corp. unveiled a lower-priced smartphone at the Mobile World Congress in Barcelona as the unprofitable Taiwanese smartphone maker chases growth in cheaper devices.

  • Rumors Clash With Reality as HTC Tries to Spell Out Its Future

    It's been a busy few months for the Taiwanese smartphone maker.

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