Kelly Delaney is a nationally celebrated baking expert who has grown her gourmet cake and pastry shop, Cakes for Occasions in Danvers, MA, into an incredibly successful business. Delaney’s brand has become synonymous with quality; each product is created with creativity and passion to create a defining moment for the customer. Delaney has had the opportunity to share her baking tips and expertise with consumers in a wide range of media markets.
Delaney and her products have been featured on NBC’s Today show, Foxbusiness.com, CNBC, New England Cable News and dozens of print publications. She is a regular guest on Boston’s Fox 25 Morning News and has appeared in both Gourmet and Yankee magazines as a part of a national ad campaign for King Arthur Flour. She has created a gingerbread model of Fenway Park, designed cakes for the likes of Jewel, Rod Stewart, and Patti LaBelle, made a wedding cake that was featured in the Disney movie, The Proposal,” and supplied a custom-designed cake for NFL boot camp.
Delaney received her culinary education from the Ballymaloe Cookery School in Ireland and the Cordon Bleu in London. She began her business fifteen years ago in a single oven in her mother’s home and now employs 30 people and has produced 70,000 custom-designed cakes and more than 7,000 wedding cakes. She is now poised to take her business to the next level by expanding her retail space and opening additional retail locations. She also plans to drastically expand her reach by growing the shipping division of her company so she can provide more products to a wider range of consumers.
Delaney has become a role model and inspiration to other business owners but is quick to remind people that it takes a lot of hard work and perseverance, belief in your abilities and the courage to take some calculated risks.