Buried in Big Data
First came the binge, then came the hangover. Big data has become a big
challenge for many companies that are collecting vast mounts of information and trying to make sense of it. Find out what companies are doing, as well as the ways big data efforts are transforming industries, our lives and the world.
When it comes to big data projects, there are none bigger than the National Security Agency's massive surveillance programs that were exposed by former contractor Edward Snowden a year ago. In internal documents, the agency crowed about the scope of its mission, which was encapsulated in one phrase: "Collect it all."
Online shoppers often fill up their carts and bail at the last minute when the bill comes. Usually it’s because they can’t remember their log-in, don’t have their wallets handy or can’t bear to fill out a credit-card form.
Silicon Valley has had no shortage of fast-talking salespeople trying to push the promises of big data over the years. It'll transform your business, let computers figure out the problems and make everyone's life easier, they say.
The technology industry's big promises about big data haven't quite materialized. Organizations and governments are amassing huge amounts of digital information, but they're often finding the tools aren't sophisticated enough to provide much insight.