With Germany's Bundesliga soccer league attracting greater attention since monopolizing last month's UEFA Champions League final at London's Wembley Stadium, software giant SAP is seeking to tap some of the afterglow by sponsoring a team. But SAP didn’t choose to back a heavyweight such as finalists Bayern Munich -- sponsored by Deutsche Telekom -- or Borussia Dortmund, which is endorsed by chemical maker Evonik Industries.
As video services vie for a foothold in Europe’s fast-growing streaming market, global leader Netflix Inc.’s Hollywood movies and shows are facing stiff competition from a Swedish rival with an ace up its sleeve: live sports.
The Champions League final, the biggest soccer match of the year -- and, for that matter, the most watched sporting event on the planet -- will be played this weekend at Wembley Stadium in London. In a sense, though, the winner has already been declared: Germany.
A year ago Arjen Robben failed to score a penalty as Bayern Munich lost the Champions League final to Chelsea. Last night, the Dutchman redeemed himself with a late goal that gave his team the European soccer title.
This weekend, Bayern Munich and Borussia Dortmund will play in the final of Europe’s most prestigious soccer competition, and for the first time it’s an all-German affair. There’s something a little too apt about Germany’s domination of Europe’s favorite sport this year. As goes football, so goes the European economy? Bear with me. There could be something to it.