What’s the world’s most popular beer? Bud Light? Budweiser? A decade ago, those answers would be right on the money. The money is moving.
Anheuser-Busch InBev NV is rolling out Bud Light in screw-top aluminum bottles as the world’s biggest brewer seeks to stabilize the waning brand in the U.S., where consumers are turning to craft beers and other beverages.
At a beer industry summit last month, Ed McBrien, distribution chief for MillerCoors, compared himself to a typewriter salesman in an iPad age.
Goose Island is the new Bud. So are Shock Top and ZiegenBock. And Leinenkugel’s and Blue Moon, for that matter, could be called the new Coors or Miller.
At MillerCoors LLC headquarters in Chicago, brewmaster Manny Manuele pulls a black bottle of the company’s newest beer from an icy bucket.
Joe Six-Pack is getting some love again.
Anheuser-Busch InBev NV, the beermaker seeking control of Mexico’s Grupo Modelo SAB, anticipates improved profitability in the U.S. after growing share in the country for the first time since 2009.
Anheuser-Busch InBev NV ’s Bud Light brand will replace Coors as the National Football League’s official beer sponsor.