The worst showing by Canadian hockey teams in 41 years isn’t just a downer for fans. It means lost revenue for BCE Inc. and other media companies that are spending at least C$6.5 billion ($5.9 billion) on teams and broadcast rights to profit from the country’s national obsession.
Defending Olympic champion Canada got past Latvia to advance to the semifinals of the men’s ice hockey tournament in Sochi, where host Russia was ousted by Finland in the quarterfinals and failed to medal for the third straight Winter Games.
The Czechs and Slovaks play tonight for a spot in the men’s ice hockey quarterfinals at the Sochi Winter Games, as the countries attempt to regain some of their glory in what could be the last Olympics for top players.
Canada and the U.S. renew what American coach Dan Bylsma calls the biggest rivalry in hockey, meeting in the semifinals in Sochi four years after Sidney Crosby’s overtime goal lifted the Canadians past their North American neighbors for the Olympic gold medal in Vancouver.