Ben Fischman


Ben Fischman

Ben Fischman is Chief Executive Officer of Rue La La, a leader in the digital private sale space, which he launched in April of 2008. Mr. Fischman led Rue La La, along with off-price e-commerce marketplace SmartBargains.com, to acquisition by leading commerce and interactive marketing services provider GSI Commerce in 2009. In June 2011, following the acquisition of GSI Commerce by eBay, Rue La La was spun off into a privately held company. Mr. Fischman has maintained oversight of Rue La La throughout its history. Mr. Fischman has served as CEO of Rue La La since September 2005. An original member of the startup team, he joined the company as Vice President of Strategic Development in April 2000. Previously, Mr. Fischman was the first Entrepreneur-in-Residence at General Catalyst Partners, a venture capital and private equity firm that invests in innovative technology-based companies. Mr. Fischman is also the founder of Lids Corporation, an exclusive retailer of sports caps. Established in 1993 while Mr. Fischman was a junior at Boston University, Lids pioneered a new specialty retail category for fashion athletic headwear. Under his leadership, Lids Corporation grew to 350 retail locations. Mr. Fischman sold the company in 2001. A charismatic leader and speaker, Mr. Fischman is a sought-after expert in the realms of innovative entrepreneurship and internet commerce, and has appeared on the Fashion Group International 2010 Retail Symposium panel, CNBC, and been featured in The Wall Street Journal. Mr. Fischman currently serves on the Board of Overseers at the Newton-Wellesley Hospital and the Children’s Hospital Boston.

Ben Fischman News

  • Anatomy of an Online Flash Sale Addict

    Mary DeRosier had a choice. This summer, during one of the worst heat waves in Chicago’s history, the 60-year-old music teacher had to decide whether to go on vacation to someplace cooler or stay at home and buy antiques from home shopping website One Kings Lane. She chose the latter. “I didn’t want to go on a trip because I didn’t want to get bed bugs and I didn’t want to get yelled at by some flight attendant,” she says. “I decided I’m going to spend my vacation money on shopping instead. And I’m telling you I had plenty of fun.”

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