Honda Motor Co. employees in the Chinese city of Wuhan need only visit the popular Feng Bo Zhuang restaurant to see the resentment their company faces. A sign at the door says Japanese are barred from entering.
Nissan Motor Co., the Japanese automaker that sells the most cars in China, expects sales in the world’s largest automobile market to rebound within three months, as demand for Japanese-branded vehicles recovers.
After protests erupted across China last year over Japan’s nationalization of disputed islands, sales of Japanese-branded cars there plummeted. Nissan Motor Co.’s prescription for winning back Chinese drivers: a quieter ride and better gas mileage.
Nissan Motor Co. plans to better utilize a Tennessee battery plant making components for the slow-selling Leaf electric car by having it also supply parts for the company’s hybrid vehicles, an executive said.
Nissan Motor Co.’s vehicles will use Intel Corp. microprocessors for in-car information and entertainment systems starting next year, helping the largest chipmaker lessen its reliance on sales to computer makers.