Fiat SpA is turning to the cachet and horsepower of Ferrari as part of its latest effort to transform struggling Alfa Romeo into a profit machine.
Fiat SpA plans to sell holdings valued at about 602 million euros ($820 million), freeing up cash to invest in an expansion of its upscale brands
Ever since Sergio Marchionne snuck in to see the “The Graduate” as an underage teen in the 1960s, he’s had a soft spot for Alfa Romeo, the maker of the Spider Duetto convertible Dustin Hoffman’s character drove in the film.
Some people may be disappointed to hear this, but you can throw away many of your preconceptions about Lamborghini. And when I say preconceptions, I mostly mean prejudices.
Lancia, the Italian car brand that once steamed up the streets of Saint-Tropez alongside Brigitte Bardot, has seen its last days on the French Riviera.