General Motors Co. sparked Republican criticism and a regulatory complaint by saying in commercials it had repaid U.S. loans. The ads did succeed in repairing the automaker’s image with some consumers.
Lexus is poised to lose its lead in the U.S. for the first time in more than a decade, with BMW and Mercedes-Benz snaring customers just as the Toyota Motor Corp. luxury brand struggles to recover from the Japanese earthquake.
The Chevrolet Corvette, once the coolest of cool rides on Route 66 and the rest of America’s roads, has suffered the cruelest of fates: It’s known as an old man’s toy. Even the head of Chevy marketing acknowledges that too many people see it as the car of “the successful plumber.”
General Motors Co. plans to use the introduction of Chevrolet’s Sonic subcompact at the Detroit auto show today as a chance to redefine the brand’s vehicles as modern and high-tech, rather than big and gas-guzzling.