When Beats by Dr. Dre wanted to promote its headphones in time for the World Cup, it didn’t rely on a 30-second TV spot or online banner ad. Instead, it created a mini-movie showing the pre-game rituals of soccer stars Neymar, Cesc Fabregas and Luis Suarez.
Rohit Sabhlok said he’s upset he lost a bidding war on a London house. Katy Barnes bought her home to avoid rising rents, while Holly Martin purchased hers as an investment. Both are hooked on a website that shows their property values soaring. Kay Durrant used her home’s growing equity value to pay bills.