It’s a familiar scene to National Football League fans: beaming young athletes in tailored suits sitting awkwardly in the green room, ready to go on stage at a moment’s notice to hoist up their new jerseys. It’s also a gamble: Will the player in attendance hear his name called first? Maybe 12th? What about not at all?
U.S. auto insurers, a group that has enlisted Hollywood actors and professional athletes to pitch their coverage, failed to boost sales even after spending billions of dollars on advertisements, McKinsey & Co. said.
Drew Brees set records on the field as the New Orleans Saints quarterback this year and beat all other athletes off of it in the Power 100, a measure of performance, popularity and marketability, Bloomberg Businessweek reports on its website.