Jorge Paulo Lemann
Brazil's richest person helps control Anheuser-Busch InBev, the world's largest beer manufacturer, with two partners, Marcel Herrmann Telles and Carlos Alberto Sicupira. Through their buyout firm 3G Capital, the trio owns Burger King, the fast-food chain they acquired in 2010. They also own retailer Lojas Americanas and real estate developer Sao Carlos.
The Burger King hamburger chain made a dramatic decision in August. It dethroned the King -- the mascot who had danced through its advertising in various guises for more than 50 years. The marketing move was made by the struggling company’s new management, appointed after it was taken private in 2010 by 3G Capital Inc., a New York-based investment firm with roots in Brazil.
Bloomberg Markets’ inaugural list of the world’s richest people showcases the billionaires who pull the levers on the global economy. Their net worth totals $2.7 trillion, about the size of the gross domestic product of France, the fifth-biggest economy on the planet.
HJ Heinz Co., the world’s largest ketchup maker, said fiscal fourth-quarter profit climbed 12 percent ahead of the company’s takeover by Warren Buffett’s Berkshire Hathaway Inc. and Jorge Paulo Lemann’s 3G Capital.
Warren Buffett’s Berkshire Hathaway Inc. and Jorge Paulo Lemann’s 3G Capital said Bernardo Hees will become chief executive officer of HJ Heinz Co., the ketchup maker being bought by the billionaire investors.